XLMedia extends its partnership with Schneps Media. XLMedia hopes this can continue the expansion of its presence in North America, and grow its revenue in sports betting and gaming.
The two companies had just come to the end of a two-year deal and have now agreed upon a three-year extension.
This week, XLMedia also sold $1.3m of personal finance affiliate sites to MPD Media.
The deal will see XLMedia supply sports betting content while also managing commercial deals with regulated sportsbooks. Additionally, XLMedia will establish an educational iGaming content hub on amNY.com. Both brands are looking to educate consumers about responsible gambling.
Kevin Duffey, President of XLMedia North America, said: “We are thrilled to continue our partnership with Schneps Media and amNewYork, and believe this will provide another important revenue opportunity for both businesses.
"The deal is another great win for the team, and continues to move us towards our strategic direction to expand our North America footprint and drive iGaming in select markets.”
Joshua Schneps, CEO of Schneps Media, said: “We are delighted with the success of our partnership over the last two years and thrilled to continue in the years to come. The collaboration and commitment from the XLMedia team has been exceptional.”
Cody Darwick, Senior Director of Media Partnerships of XLMedia, added: "We are excited to announce the three-year extension of our partnership with Schneps Media.
"The partnership has been a success from the start, and we look forward to working with the great team at Schneps as the sports betting and online gaming continues to evolve in the US.”
