Sports Information Services (SIS) has signed a deal with the sportsbook solution provider, Altenar, to integrate its content into the Altenar platform.
The full range of SIS products are included in the deal, starting with the 24/7 Live Racing Content that covers more than 76,000 events annually.
This is an end-to-end solution that covers data, on-screen graphics with betting triggers and markets, live-streamed pictures and commentary.
Once this is integrated, SIS will focus on adding its Competitive Gaming product to the Altenar platform, which is an esports product that covers over 200,000 events.
Andy Kelly, Head of Commercial Partnerships at SIS, said: “Altenar is making significant headway in the sports betting space within regulated markets all over the world, so this is a deal that serves to boost our geographical reach.
“We are confident that our extensive and premium Live Racing Content, delivered from tracks worldwide, will prove to be a hit with Altenar’s partners and we look forward to the subsequent roll-out of our Competitive Gaming offering and highly popular numbers range.”
Altenar provides sportsbook solutions to sports betting brands across the globe, with a customisable UI for operators to personalise with individual branding.
Antonis Karakousis, Director of Operations at Altenar, said: “We are always looking for content that increases the range of options that we can offer to our partners and SIS fits the bill with its premium range of racing, esports and numbers content.
“Regular short-form betting opportunities around the clock can only benefit our operator clients and we look forward to integrating the entire SIS range of products in the coming months.”
Recently, Gambling Insider did a deep dive into the evolution of LatAm's sports betting markets with Diego Salas, Altenar's market expert & Sales Manager.
