Since MediaTroopers' inception in 2018, Truman co-founded the agency with Shmulik Segal. MediaTroopers became a prominent digital marketing agency for online gambling operators in the US.
Throughout Truman's tenure as COO, MediaTroopers has expanded, operating in over two dozen states, including Washington DC and Ontario.
As of early 2023, the company holds licences in 21 states, including major markets like Arizona, Indiana, Michigan and New Jersey. Additionally, it operates in several states where affiliate-level licensing is not required, such as Connecticut, Illinois, New York and Ohio.
Truman shared his thoughts on departing from MediaTroopers, acknowledging that while leaving the company is bittersweet, he is excited about new opportunities on the horizon and plans to remain connected with the MediaTroopers team.
In other developments, MediaTroopers recently appointed Jonathan Sprung as its new Business Development Manager. His role includes driving traffic to the company and developing new opportunities as the company continues to grow in the legal US gambling market.
Furthermore, MediaTroopers, along with Sportradar, received approval to introduce their services in Ontario after the official launch of online gambling in the Canadian province. This expansion allows MediaTroopers to reach new audiences and partner with operators in Ontario.
MediaTroopers has also gone live in New York following the state's official launch of online sports betting in early 2022.
