Operator Rivlary has released a free-to-play standalone daily fantasy sports app in partnership with Low6.
The Rivalry Ultimate Fan app has been designed to launch alongside the ongoing National Basketball Association (NBA) season, which began on 24 October with its inaugural in-season league starting on 3 November.
The gameplay revolves around opening card packs, which users can then use to create their line-up from to compete in weekly contests.
Users can win a range of prizes, from NBA merchandise, to gift cards and promotional codes to redeem on the Rivaly sportsbook and casino.
Steven Salz, Rivalry Co-Founder and CEO, said: “Rivalry Ultimate Fan applies our Gen Z playbook to the world of fantasy sports to engage the next generation of basketball fans and strategically position our brand within a new vertical.
“Expanding further into the traditional sports segment enables us to introduce the unique betting experience we’ve built to a new community of players and realise the operating leverage we see in other parts of the business among a broader audience.
“Low6 has delivered an innovative free-to-play product that fits well into this strategy and builds our presence in an important category.”
Rivalry will also release a run of physical Booster Packs with custom-illustrated trading cards, including holographics.
Jamie Mitchell, Low6 Co-Founder and CEO, said: “Rivalry’s expertise and understanding of Millennial and Gen Z customers is very much aligned to Low6’s product development.
“We’re confident our award-winning fantasy game will drive acquisition and engagement for Rivalry among a new audience while maintaining their commitment to innovation and one-of-a-kind experiences in betting.”
The Rivalry Ultimate Fan app isn't the only product aimed at the Millennial and Gen Z audience though, as the nostalgic Casino.exe platform proved earlier this year.
