Betr has gained access to the sportsbook market in Colorado, Kentucky and Pennsylvania, bringing its total to eight states as the start of 2024. Betr intends to launch the first version of its sportsbook in seven of these states, including Indiana and Maryland, with Betr still awaiting sports wagering licence confirmation in the latter.
A beta version of the Betr sportsbook is currently live in Ohio, Virginia and Massachusetts, though the company does not intend to renew its temporary sports wagering licence in the Bay State. The first version of its sportsbook is scheduled for launch before the 2024 NFL season.
Alongside the sportsbook, Betr also announced access to the Pennsylvania iGaming market, with plans to launch its online casino, Betr Casino.
To gain access to these various US markets, Betr has made several partnerships. In Kentucky, for example, Betr has partnered with the Eastern Band of Cherokee Indians (EBCI). “We couldn’t be more excited to expand our KY sports betting market access strategy with Betr,” CEO of EBCI Holdings Scott Barber said.
“We are confident our expanded relationship with Betr (Indiana market access agreement) will be a perfect fit in the great sports state of Kentucky.”
The Cordish Companies, meanwhile, have given Betr access to markets in Pennsylvania, Maryland and Louisiana. In particular, Cordish Gaming Group President Rob Norton noted the opportunity presented by Betr’s iGaming product, Betr Casino, which is set to launch following regulatory approval.
“Betr Casino will make a winning addition to the gaming options available to Pennsylvania players, which includes two of our own successful Live! Casino properties,” Norton said.
Betr expects to launch the V1 of its sportsbook incrementally throughout the year in all the above-mentioned states except Massachusetts.
“We are thrilled to announce our new market access partnerships for Sportsbook and the introduction of Betr Casino in 2024 ahead of our V1 Sportsbook launch,” said Founder and CEO of Betr Joey Levy.
“The new states we have acquired market access in will offer Betr Sportsbook the opportunity to reach over 17% of the US adult population by the end of this year, while Betr Picks will continue to be available to over 50% of the US adult population.”
