Published
OnlineCasinoSports BettingPartnerships

SCCG partners with Black Box Intelligence and Major League Rugby

SCCG Management partners with Black Box Intelligence and Major League Rugby with aim of advancing casino tech and exploring sports betting opportunities.

Analytics Solution
Listen To Article

SCCG Management has recently announced two strategic partnerships aimed at advancing technology and exploring opportunities in the casino and sports betting sectors.

The first partnership is with Black Box Intelligence for the global distribution of SmartRack, a casino analytics solution.

SmartRack uses real-time data analytics, powered by AI/ML technology, for chip counting and player behaviour analysis on casino floors.

Unlike traditional methods, SmartRack eliminates the need for RFID chip conversions and aims to offer a cost-effective alternative for casinos. The technology has a 99.9% accuracy rate and is designed to improve operational efficiencies and player tracking.

In a separate move, SCCG Management has partnered with Major League Rugby (MLR) to explore sports betting avenues in the regulated gaming industry. This collaboration aims to identify sports betting partners and capitalise on the growing market for regulated sports betting, particularly in North America.

With MLR's upcoming season set to begin on 2 March, featuring 12 teams across two conferences and new teams in markets like Miami, Los Angeles and Charlotte, NC, the partnership seeks to improve fan engagement and drive revenue growth.

The partnerships build on SCCG Management's previous collaborations including the launch of Versus FC, a new MMA league, and a partnership with payment solutions provider Connectika to facilitate international entities entering Brazil's regulated sectors.

Furthermore, SCCG Management recently entered a partnership with USA Sports Media to launch 'The Strip,' a media platform targeting younger demographics. Led by the controversial Kelvin MacKenzie, 'The Strip' aims to blend entertainment with educational content, offering a new perspective on gambling narratives.


Casino News Sponsor
Premium+ Connections
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Nederlandse Loterij
Relax Gaming
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...