MGM Resorts partners with GVC to launch playMGM brand

Resorts International and GVC Holdings PLC announced today that they have agreed to collaboratively launch online casino and poker games in New Jersey under the playMGM brand.

GVC currently provides software and support services for the MGM Resorts-owned Borgata Hotel Casino & Spa in New Jersey and has powered Borgata’s online casino and poker products since online gaming was regulated in the state in November 2013. It is hoped that the new agreement will further strengthen the already sturdy relationship between the two companies.

The agreement also marks the first time that real-money online casino and poker will be offered under MGM’s iconic brand. PlayMGM casino and poker, launching later this year, will sit on the latest version of GVC’s proprietary technology stack, which offers desktop and mobile variants, over 300 casino games and multiple variants of tournament and cash play poker.

Upon the announcement of the news GVC’s Chief Operating Officer Shay Sege said: “We are delighted to extend our relationship with MGM Resorts and to be launching casino and poker under the playMGM brand in New Jersey. MGM Resorts is quite simply one of the biggest and best names in the business, and we look forward to working with them for many years to come.”

“This is a historic moment for MGM Resorts to be launching real money online casino and poker under the MGM brand for the first time,” said Corey Sanders, Chief Operating Officer of MGM Resorts. “GVC has been a first-rate partner for us, and we are excited about the possibilities of extending that partnership as regulated markets open up in the U.S.”