SG Gaming inks deal with Paddy Power following Ladbrokes Coral agreement

owing a recent announcement that SG Gaming would be installing its new Equniox range across 100 Ladbrokes and Coral shops nationwide, the supplier has now also signed an agreement with Paddy Power in a 30 shop trial.

Chief Executive Officer of SG Gaming UK, Phil Horne, comments: “We are thrilled that Paddy Power is trialing our complete server-based gaming solution along with our industry leading gaming content.”

The Equinox 2.4 capitalises on the omni-channel feature with an integrated barcode reader for scanning free bet rewards directly from a smartphone. The terminal also offers ‘Privacy Mode’ – a unique industry innovation which provides discreet gameplay.

Horne adds: “The superb breadth of specially developed content for the Equinox terminals will help Paddy Power elevate its omni-channel offering for its customers and introduce them to our innovative and unique privacy enabled content.

“We are excited to be working closely alongside the team at Paddy Power as we demonstrate our aptitude as a business through our analytics and superior platform capabilities, helping them to maximise revenue potential through our complete gaming solution.”

Managing Director of Retail, UK & Ireland at Paddy Power, David Newton, added: “We are pleased to be trialing with SG Gaming across 30 of our shops. The Equinox is an exciting new gaming machine and offers a range of innovative new features such as the new ‘Privacy Mode’.

“This will provide our customers with an exciting new proposition, and we look forward to seeing how these machines perform in our 30 trial shops.”