Better Collective acquires Atemi Group for €44m

Better Collective has continued pursuing its robust M&A strategy by acquiring online affiliate Atemi Group, for €44m ($51.7m). Atemi Group is described by its new acquirer as one of the world's largest companies specialised within lead generation for online gaming through paid media and social media advertising. Of the total, £32.5m ($41.9m) will be paid up front; the remaining £7.5m will be paid in equal quarterly deferred...