MaximBet signs partnership with pop culture icon Nicki Minaj

Singer Nicki Minaj has signed a multi-year global partnership with MaximBet. As noted by the sports betting and iGaming operator, she will bring her style and ethos to the group to “illustrate the lifestyle components of the brand while vastly broadening its audience, including inviting more women into the fold.” Minaj, who is a lifelong sports fan, will work with MaximBet in areas such as merchandise, parties, partnerships, fan exp...