Operators and niche sports: Tapping into the lesser-known

In its latest exclusive excerpt for Gambling Insider, SCCG Research discusses the risks and rewards involved with the niche sports betting sector. In the ever-evolving sports betting landscape, operators continually seek avenues to differentiate themselves and provide unique value to their consumers. A rising trend in this sector is the growing fascination with niche sports. These are the sports that don't always grab prime time slots on TV...