SCCG Management signs deal with loyalty solution Scrimmage

Scrimmage’s platform aims to boost user retention and its deal with SCCG expands the reach of its loyalty and sports solution significantly. SCCG Management has revealed a new partnership with Scrimmage, expanding the latter’s sportsbook loyalty and rewards solution through the former. Scrimmage’s gamified loyalty programmes are built into an operator’s app, while research shows that users bet six times more frequently w...