Ladbrokes launches new affiliate site

rokes Partners, the affiliate programme of operator Ladbrokes, has unveiled a completely redesigned website.

The new-look site combines a responsive design which adapts to a particular visitor’s device and screen size with an intuitive interface that streamlines a user’s experience.

The homepage is "cleaner and brighter" and "available market and product pages are clearly laid out and highlight the unique selling points of each".

New pages have been added for promotional information and affiliate news.

The website has been made available in English, German and Swedish, with French and Dutch to be added in the near future.

Ladbrokes Digital CMO Selmi Chakim said: “This new site puts our business partners at the forefront.

"One of our key goals was to create a responsive site in light of the increasing number of mobile and tablet visitors.

"The site also makes it easier than ever to find the markets and products of interest to our affiliates.”