22BET sign as PSG’s African betting partner

African sports betting operator 22BET has signed a new agreement with French football team Paris Saint-Germain (PSG). Through the deal, 22BET will become PSG’s official online betting partner in Africa, securing exclusive marketing rights. 22BET will benefit from brand exposure within the Ligue 1 2019/20 champion’s home stadium – Parc des Princes. There, the sports betting operator will be permitted to advertise on LED screens...