888 Holdings launches ‘Made to Play’ global brand

888 has launched its first global 'master' brand that unites 888casino, 888sport and 888poker under the single brand positioning: Made to Play.  The online operator believes brand unification will provide a stronger and more consistent marketing position; making the business more attractive to potential customers.   888 hopes the launch of its associated multi-channel campaign will grow awareness of its move towards brand cohesio...