FanDuel and Genius Sports double down on partnership with NFL data deal

FanDuel and Genius Sports have grown their partnership via the inclusion of official NFL data content and fan engagement solutions. The London-based sports data firm will provide its official sportsbook, media content and NFL advertising inventory to FanDuel, while the Flutter-owned operator will designate Genius as a preferred programmatic marketing partner. Moreover, Genius will provide access to its NFL assets, including the league’s p...