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Analysis: The less-explored downsides of gamification in gambling

Hryhorii Shelest, gaming industry COO and analyst, discusses gamification, registration, player loyalty, AI and more. Gamification vs reality Every spin in an online casino is a gaming process built on the player's desire to win. However, presently, casinos, originally intended to be projects for gambling, have become true laboratories for studying how gaming mechanics can engage and retain an audience. Now they don't just offer games; they cre...
John Connelly - Interblock preparing to launch online by the end of year
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Creating uniqueness through compelling localised content
A single touchpoint with content that inspires players In today’s competitive gambling industry, having the right sort of content which is both uniquely differentiated from the competition,...
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Facing Facts: Online gaming trends in the last decade

Gambling Insider investigates the online gaming market, taki...

Taking Stock: Analysing online casino operator and supplier performance

Gambling Insider tracks online casino operator and supplier...

Moving the industry forward: Kindred Group’s Sustainable Gambling Conference

Back in March, Gambling Insider attended Kindred Group’s S...

Nothing is free: Analysing Brazil's sports betting laws

Brazilian lawyer Neil Montgomery unpicks all the technicalit...