Betsson launches 'A Bet Makes the Difference' marketing campaign

The marketing concept from Betsson highlights how betting can contribute to a more positive experience for players when watching sports. Betsson has revealed its new marketing concept, “A bet makes the difference,” as part of its 60-year celebrations. The adverts, which have been developed almost entirely in-house, promote the message that betting should be about the experience, rather than the wins. Jesper Svensson, Betsson Group ...