SCCG Research: The evolution of the Vegas brand ambassador

Below, SCCG Research partners with Gambling Insider to provide an exclusive excerpt of its new report, where it examines the history of social media brand ambassadors and how this knowledge can help us effectively harness digital influencers today. Brand Ambassadors and Influencers -  then and now Brand ambassadors and influencers may seem like new social media inventions. Still, to many long-time Las Vegas operators, they feel like a demo...