Genius Sports Media exec: Cultivating loyalty vital for Euros success

Josh Jolliffe, Sales Director – Europe and Africa at Genius Sports Media, believes operators should focus on creating loyalty among customers to combat churn during this summer’s Uefa European Football Championship (Euros). Jolliffe told Gambling Insider there would be a high likelihood of churn during the football tournament if "the right retention strategy isn't in place." He said: “Cultivating loyalty for as long as possibl...