Fitzdares CEO: TV advertising is dying, bookmakers are showing no creativity

Fitzdares CEO William Woodhams believes operators are stuck in a rut of "acquisition, acquisition, acquisition," with their lack of creativity keeping UK advertising agencies in business. Fitzdares is a private bookmaker which focuses on high-spending bettors, meaning the operator does not target the mass market with its marketing. But, in casting an eye on the rest of the gambling sector, Woodhams has concluded there is "no investment" in cust...